ByteDance, the parent company of TikTok, is expected to enter the virtual reality space.


According to Protocol, ByteDance, the firm that runs TikTok, is getting serious about entering the virtual reality (VR) industry. The corporation expects to invest “loads of money” in developing VR-related material, according to a source close to the matter.

ByteDance appears to be spending a significant amount of money on employment. Over 40 job posts for Pico, the Chinese VR headset startup acquired by ByteDance last year, have surfaced, according to Protocol.

Pico Studios’ west coast operations in California and Washington have the most jobs, ranging from a head of VR game strategy to a game operation manager.

Other available posts, such as an optical engineer and a systems design electrical engineer, indicate a greater focus on Pico’s VR hardware.
Pico’s head of consumer sales listing is also a possible indicator that Pico is aiming to build a foothold in the United States, according to Protocol. Candidates will be “responsible for the sales and marketing of Pico’s total product in the US consumer market,” according to the job description.

Pico still has a long way to go, and ByteDance has the resources to give it the boost it needs to compete with the handful of major headsets available in the United States from Meta, HTC, Valve, and PlayStation.

Its specifications are very comparable to those of the $399 256GB Meta Quest 2 (as opposed to the $299 128GB edition). Both headsets have the same storage, resolution per eye of 1832 x 1920, and Snapdragon XR2 processor.

The Neo 3 Link, on the other hand, comes with an extra headset strap (a $49 add-on for the Quest 2) and a DisplayPort connection rather than USB-C, allowing for better image quality when connecting the headset to your PC.

The Neo 3 Link appears to be aimed at individuals who don’t want to pay $999 on the Valve Index or $799 on the HTC Vive Pro 2, but still want something with a little more out-of-the-box functionality.

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