Is South Indian cinema leaving the charm of Bollywood behind?


Some massive developments have happened in a year or two, owing to the pandemic, majorly for the Indian film industry, especially Bollywood. These changes proved how “Content is king” and how audiences today are way smarter to know what they like or what they don’t.

They know their taste and seek great content in entertainment, be it in theatres or on OTT platforms. Some producers and makers in Bollywood tried to practice the same tried-and-tested formula of the industry featuring the biggest celebrities.

Still, they hardly focused on the film’s content, which has resulted in these films getting tanked at the box office one by one. This has made producers confused as to what audiences need. Many are directly releasing even their big-budget films on the OTT platforms, for they know the meagre numbers they will make at the box office.

The South Indian film industry, amidst all this, is saving the day for the Indian entertainment sector and emerging as a true “Hero.”

The outperformance of these South films has given more hope to the industry. Films like Pushpa, KGF Chapter 2, RRR, and so many other high-visionary and high-octane action-oriented films have stunned audiences and have left them craving for more.

South films today are not just doing well in their own geographies, but their Hindi-dubbed versions are making gigantic success across India with collections that have astonished people in Bollywood.

People today seek a massive vision and content that can stun them in every possible way. South films do that and make it look effortless.

A few South film stars wanting to make a Bollywood debut have become a thing of the past. Today, the tables have turned, where it is noticed how a few Bollywood biggies wish to be a part of these South films or even gain validation from the South stars.

The kind of success these films are gaining is now becoming a trend. Audiences are seeking pure heroism, massive storylines, and entertainment beyond languages, which has what made them fans of Tollywood, Kollywood, Mollywood, and other South film industry fans.


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